![]() ![]() But you see the same person’s face on your phone enough times and you start to care about them.īefore landing in the Valley, these teenagers built astronomically huge fan bases, sometimes literally overnight, on TikTok, an app known for its unparalleled ability to create celebrities out of regular people. Mostly the videos are just dancing, or short staged skits. The houses in this enclave - adjacent to but far removed from the glamour and status of Beverly Hills - are filled with social media collectives, or “collab houses,” groups of friends or sometimes strangers who have come from all over the country to film themselves being young and beautiful together. It is February in Sherman Oaks, a suburban neighborhood in California’s San Fernando Valley now home to a thriving cottage industry of beautiful young people trying to get famous online. To the left is what is ostensibly a dining room, where everything is hot pink and it feels like the world’s most chaotic bubble bath, or maybe a very fun womb. Inside, there are virtually no objects not adorned with flowers, feathers, or glitter I use the word “objects” because most of them are not standard household fixtures that you or I might have, but things like “giant blow-up dinosaur” and “popcorn machine” and “mannequin wearing a tutu.” Visitors to the house are greeted by a neon mural of magic mushrooms and UFOs flanking the foyer and its rainbow light-up staircase. “They are not contributing enough to society to live in that big of a house,” said Corryn Baran, junior.The house is a violent purple, an unusually arresting shade somewhere between maroon and magenta, although that’s probably the least weird thing about it. Also, many people think that TikTok creators aren’t doing enough to get the fame they are getting. I think these collaboration houses can become toxic because while everyone is reaching for fame, drama can start and ruin their friendships. “I think collab houses are stupid but they’re probably really smart for marketing purposes because you’re just putting a bunch of creators together in one place and allowing them to collaborate with each other and essentially profit off of each other’s fame,” said Gaia Quaranta, junior. These collaboration houses are considered productive for these creators because they can create when they need to and have support from each of the members. Members of the Sway House are Bryce Hall, Kio Cyr, Josh Richards, Jaden Hossler and more. Since the Hype House became a trend, many other TikTok creators have decided to move into a collaboration house. I would like to know where they get the funding and where they get to live in such a mansion and what they plan on doing with their futures after TikTok fails,” said Heather Raslan, junior. “Personally I’m concerned for the well-being of these members of such a prestigious institution. ![]() Social media can be toxic which is concerning for their mental health.īut with that, they have gained millions of followers that have sparked their career of becoming celebrities just by making 15-second videos. What is also concerning is that they are being exposed to a lot at a young age. Most of them don’t attend school anymore because they are working on improving their publicity. The Hype House is different and is considered weird for some people because many of the TikTokers are young and in their teenage years. TikTok doesn’t pay the creators any money but they send gifts to verified users. Some companies that have sponsored TikTokers are eos, fashion nova, and urban decay. However, many of the stars do make money through several sponsorships they have received through talent agencies. When TikTok fails, there will be no other option. It doesn’t make sense, especially because they are throwing their future away. I believe the Hype House is overrated and many people are giving them too much credit for dancing to 15-second videos. She and a group of other TikTokers such as Addison Rae (16 million followers), Chase Hudson (10 million followers), her sister Dixie D’amelio and others all create TikToks together to increase their publicity. ![]() ![]() She just does the trend and blows up with over a million likes. I personally think she is extremely overrated because her dance videos are not original. Whenever these two dance together it’s always amazing!□Ī post shared by charli d’amelio on at 12:22pm PST ![]()
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